Privacy & Cookie Policy

Grey Rock Innovations Ltd t/a Dronedesk

This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal data when you use our website, purchase our products, or interact with us. It also explains how we use cookies and similar technologies. We are committed to protecting your privacy and handling your data in an open and transparent manner.

Part 1 Privacy Policy

1. Who We Are

For the purposes of data protection legislation, the data controller is Grey Rock Innovations Ltd t/a Dronedesk

We are registered with the Information Commissioner's Office (ICO) as a data controller. If you have any questions about this policy or our data practices, please contact us using the details below.

2. What Data We Collect

We may collect and process the following categories of personal data:

Information You Provide to Us

Information We Collect Automatically

Information from Third Parties

3. How We Use Your Data

We use your personal data for the following purposes:

Purpose Legal Basis
Processing and fulfilling your orders Contract performance
Managing your account Contract performance
Processing payments and preventing fraud Contract performance / Legitimate interests
Communicating about your orders Contract performance
Providing customer support Contract performance / Legitimate interests
Sending marketing communications (where consented) Consent
Improving our website and services Legitimate interests
Complying with legal obligations Legal obligation
Establishing, exercising or defending legal claims Legitimate interests

4. Marketing Communications

We may send you marketing communications about our products and services where:

You can opt out of marketing communications at any time by:

Please note that opting out of marketing will not affect transactional communications related to your orders.

5. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your data for specified purposes and in accordance with our instructions.

6. International Transfers

We primarily store and process your data within the United Kingdom and European Economic Area (EEA). Where we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place, such as:

Please contact us if you would like more information about the specific safeguards applied to the transfer of your personal data.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Our standard retention periods are:

In some circumstances, we may anonymise your personal data so that it can no longer be associated with you, in which case we may use such data without further notice to you.

8. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, alteration, or disclosure. These measures include:

Where we have given you (or where you have chosen) a password for your account, you are responsible for keeping this password confidential. Please do not share your password with anyone.

9. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

Right Description
Access Request a copy of your personal data
Rectification Request correction of inaccurate or incomplete data
Erasure Request deletion of your data in certain circumstances
Restriction Request restriction of processing in certain circumstances
Portability Request transfer of your data to another provider
Objection Object to processing based on legitimate interests or for direct marketing
Withdraw Consent Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at shop@dronedesk.com. We will respond to your request within one month. There is no fee for making a request, although we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

10. Complaints

If you have any concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Telephone: 0303 123 1113

Website: www.ico.org.uk

11. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

Part 2 Cookie Policy

12. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.

Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" cookies (deleted when you close your browser).

13. How We Use Cookies

We use cookies and similar technologies for the following purposes:

14. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as the website cannot function without them.

Cookie Name Purpose Duration
session_id Maintains your session while browsing Session
cart_token Remembers items in your shopping basket 14 days
csrf_token Security token to prevent cross-site request forgery Session
cookie_consent Stores your cookie consent preferences 1 year

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website's performance and user experience.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users 2 years
_ga_* Google Analytics Maintains session state 2 years
_gid Google Analytics Distinguishes unique users 24 hours
_gat Google Analytics Throttles request rate 1 minute

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings. If you disable these cookies, some features may not work correctly.

Cookie Name Purpose Duration
currency_pref Remembers your preferred currency 1 year
recently_viewed Stores recently viewed products 30 days
user_prefs Stores display preferences 1 year

Marketing Cookies

These cookies may be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Name Provider Purpose Duration
_fbp Facebook Tracks visits across websites for advertising 3 months
_gcl_au Google Ads Conversion tracking 3 months

15. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. You should check the relevant third party's website for more information about their cookies and how to manage them:

16. Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. The following links may help you manage cookies in popular browsers:

Opting Out of Analytics

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Opting Out of Targeted Advertising

You can opt out of targeted advertising through the following industry tools:

17. Similar Technologies

In addition to cookies, we may use other similar technologies:

These technologies are subject to the same controls as cookies and can be managed through your browser settings.

Part 3 General Provisions

18. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new effective date.

We encourage you to review this policy periodically to stay informed about how we protect your data and use cookies.

19. Contact Us

If you have any questions about this Privacy & Cookie Policy, wish to exercise your data protection rights, or have any concerns about how we handle your data, please contact us:

Company Name: Grey Rock Innovations Ltd t/a Dronedesk

Registered Number: 11621288

Registered Address: Orchard House, Exeter EX5 1BR

VAT Number: GB352634014

Email: shop@dronedesk.com

Jurisdiction: England and Wales

Version 1.0 – December 2025